Unreal Engine
The lifecycle and campaign strategy this Twinmotion work was built on — auditing email and in-product channels, then building the playbook that lifted performance across the Epic Games product suite.
Global Tech · Lifecycle Marketing
Transforming Twinmotion’s campaign channels into a growth machine.
We ran auditing across Twinmotion’s email and in-product messaging campaigns to design a product-specific playbook that drove user acquisition, engagement and retention; supported cross-selling of additional Epic Games products, and led to an increase in Monthly Active Users (MAUs).
The Opportunity
Twinmotion turns raw 3D data into gorgeous, real-time visuals and immersive experiences — helping architects, designers, and creators visualize spaces in intricate detail, market their work before it leaves the production pipeline, and win over stakeholders, across architecture, engineering, construction, urban planning, automotive, product design, and more industries.
Customer touchpoints across the Twinmotion user journey included email and in-product campaigns that support brand, product version launches, customer education, field and event marketing, and industry-specific playbooks, case studies and more.
Prior to working with Epic Games, the Twinmotion campaigns were being sent across all product users. In trying to address all user needs and interests within each email, campaign performance was suffering. In working with the Twinmotion team, and the in-house Epic Games marketing team, we implemented new audience segmentation based on industry and business use case. From there, we redesigned the campaign strategy, introduced a Twinmotion-specific campaign playbook, and created user persona-specific content and creative. This work directly improved all Twinmotion campaign performance.
- Where we started
- No clear strategy. No defined best practices across the Epic Games product suite. No Twinmotion-specific playbook.
- The team
- Lifecycle Marketing Strategists · Marketo Engineers · Collaboration with the Epic Games Twinmotion in-house Product, Brand & Marketing Teams
- The tech stack
- Marketo · Asana · Slack
- What we delivered
- Epic Games Campaign Strategy + Best Practices · Twinmotion Campaign Playbook · Product Portfolio Cross-Selling Strategy · Increased Email Performance · Twinmotion Launch Release Plans · Twinmotion Event & Field Marketing RSVP Increases
Scope of Work
What We Built Together
The strategy and best practices we built for Unreal Engine became the foundation for our work with Twinmotion. Rather than start from scratch, we adapted the proven audit framework, segmentation model, and campaign playbook to Twinmotion’s product, its industries, and its users — accelerating impact across the full lifecycle. The engagement spanned four connected workstreams.
- 01
Email & In-Product Audit
A full review of existing email and in-product campaign strategy and performance — surfacing what drove engagement and what drove email fatigue and unsubscribes.
- 02
Audience Segmentation
New audience segmentation built on industry and business use case, so the right message reached the right persona within the right compliance boundaries.
- 03
Lifecycle & Nurture
Re-mapped nurture, engagement, and retention journeys around user behavior and the channels each segment actually preferred.
- 04
Campaign Playbook
A Twinmotion-specific best-practices playbook covering planning, subject lines, CTAs, email design, delivery timing, and newsletter strategy — a shared standard for every team.
“Meet users where they are. Deliver valuable experiences. Use email to inspire action — not to add to the noise.”
Sarah AylwardFounder & Chief Strategist, Storyworthy
Outcomes
Increased campaign performance across email and in-product communications.
The audit and playbook drove increased performance across all audience segments for email marketing and in-product communications to support brand, product, event and field marketing activities. This directly increased user acquisition, product adoption across additional Epic Games products through cross-selling activities, and Monthly Active Users (MAUs).
How We Got There
- Reduced one-off campaign sends and shifted recurring value into newsletters to cut email fatigue and lower unsubscribes.
- Standardized branded email templates and CTA conventions to clarify the user journey and drive click-share.
- Prioritized driving traffic to owned destinations where users could take a business action.
- Defined campaign planning, KPIs, and an intake process so the best practices held across teams.
- Increased Twinmotion product downloads and Monthly Active Users (MAUs).
- Introduced cross-selling strategy to convert Twinmotion users to download additional Epic Games products, including Unreal Engine and MetaHuman.
- Directly increased event and field marketing activities for Twinmotion.
More Work for Epic Games
Explore More of the Portfolio
MetaHuman
The same campaign strategy extended to MetaHuman, Epic Games’ framework for creating high-fidelity digital humans — convincing, bespoke characters for any 3D project, any engine.
Start a Conversation
Tell Us About the Next Thing You're Building.
We work with a small number of partners each year. Write us about the engagement you have in mind, the question you're stuck on, or the deck you're not sure is ready. We read everything we receive.