Brand Refresh & Extension
Updating and extending the MLCV brand system — visual assets, guidelines, color, typography, custom graphics, and a voice that carries a proudly Native-owned identity across the portfolio.
Tribal Enterprise · Brand · Web · Communications
The public voice of a half-billion-dollar tribal enterprise.
Two years embedded with Mille Lacs Corporate Ventures — the business portfolio of the Mille Lacs Band of Ojibwe — building the brand system, website, and communications engine to scale a recognized voice in Indian Country.
To be a force that transforms communities.
The Partnership
Mille Lacs Corporate Ventures is the business portfolio of the Mille Lacs Band of Ojibwe — a Tribal-owned enterprise spanning gaming, hospitality, government contracting, tribal economy investing, and cultivation, all in service of a single mission: to be a force that transforms communities.
As the portfolio grew, MLCV needed to update and scale its brand, website, and storytelling to match — to communicate the breadth of its companies, amplify the impact of its associates and community work, and carry an unmistakably Native-owned voice to every audience.
Over more than two years, we embedded as MLCV’s creative and communications partner across three connected workstreams — a brand refresh and extension, a full website rebuild, and ongoing strategic communications — built to scale a recognized voice in Indian Country.
The Work
Three Workstreams, One Partnership
MLCV Website
A full website rebuild — site audit, new sitemap and content architecture, UX/UI design, and platform migration, launched to better tell the story of the portfolio and its impact.
Strategic Communications
An ongoing content and social strategy — amplifying the impact of MLCV’s companies, community work, and cultural heritage across channels, on retainer.
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